Automotive Power Seats Market: Introduction
Automotive power seats are those seats that can be adjusted by a switch and a set of small motors. Mostly, these seats are at the front of a vehicle, and most cars have these seats only for the driver. However, with the increasing demand for luxurious cars, automobile manufacturers are providing both the front seats of passenger cars as power seats. In addition to fore & aft movement, these automotive power seats can be lowered, raised, and tilted to suit the comfort of the driver/passenger/occupant. In many vehicles, automobile OEMs allow passengers/occupants to adjust the seat as a recliner. All these functions can easily be operable with a help of switch.
Nowadays, all prominent manufacturers of automobiles are adopting this technology in their vehicles in order to provide comfort to the passengers. Moreover, in commercial vehicles, automobile OEMs provide power seats in both front seats. The growth of the global market for automotive power seats is increasing with the arrival of new technologies and innovations.
Automotive Power Seats Market: Dynamics
Economic growth in emerging economies such as China, India, Brazil, Turkey, and Northern Africa is likely to accelerate in the coming years, which basically means that, there will also be an increase in urbanization and industrialization activities in these regions. This will lead to the higher demand for automobiles, which, in turn, is estimated to boost the demand for automotive power seats. Developed countries such as the U.S., Japan, and Germany are expected to create lucrative growth opportunities for the automotive power seats market, owing to the greater reliability, safety, and comfort offered by this system. Moreover, with the increasing implementation of stringent environmental regulations and emission control measures, hybrid electrical vehicles (HEVs) powered by a combination of IC engines and pure battery-operated electric vehicles are estimated to have prominent growth opportunities in the global automotive power seats market. Consumers are keen on opting for innovative electronic control unit systems that enhance the comfort and safety of drivers, along ease in driving, which are considered to be the significant drivers attracting consumers towards the automotive power seats market.
There are many competitors in the automotive sector with leading ideas, launching a variety of beneficial products. Additionally, the cost of automotive power seats is also high, which increases the cost of the vehicle. This factor can hamper the growth of the automotive power seats market.
In the coming years, original equipment manufacturers (OEMs) are aiming to provide advanced technology systems in vehicles, which becomes a driver for the automotive power seats market. Moreover, OEMs are also focusing on getting into long-term alliances with automobile manufacturers in order to enhance the quality of material used and to design unique systems. This factor is expected to become a driver for the automotive power seats market in the coming years.
Automotive Power Seats Market: Segmentation
The automotive power seats market can be segmented by vehicle type and sales channel.
On the basis of vehicle type, the automotive power seats market can be segmented into:
- Passenger Cars
- Light Commercial Vehicles (LCVs)
- Heavy Commercial Vehicles (HCVs)
On the basis of sales channel, the automotive power seats market can be segmented into:
- Original Equipment Market
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Automotive Power Seats Market: Regional Outlook
North America is anticipated to dominate the automotive power seats market, due to ever-growing demand for luxury and high speed vehicles in the U.S. and Canada. There is increasing demand for passenger safety and comfort in vehicles. These factors are likely to surge the demand for automotive power seats in the forecast period. Europe holds a significant share in the automotive power seats market, due to presence of many well-known automobile manufacturers in this market. The growing automotive industry in the developing countries of Asia Pacific is expected to give this region a significant share in the global automotive power seats market throughout the forecast period, owing to the increasing disposable income of the middle-class population with high living standards, as well as the increasing sales of automobiles. An increase in the demand for automobiles is expected in Latin America and the Middle East & Africa, due to increasing urbanization and economic growth, which, in turn, is expected to accelerate the growth of the automotive power seats market in these regions during the forecast period.
Automotive Power Seats Market: Key Participants
Examples of some of the market participants in the global automotive power seats market identified across the value chain include:
- Bostrom Seating
- Denso corporation
- Johnson Controls
- Johnson Electric
- Lear Corporation
- Lucid Motors
- Magna International
- RECARO Automotive
- Toyota Boshoku Corporation
- TS Tech Co., Ltd
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