According to the latest market report published by Persistence Market Research, titled ‘Global Feminine Hygiene Products Market’: Industry Analysis 2013-2017 and Opportunity Assessment 2018-2026. The global feminine hygiene products market is expected to expand at a CAGR of 6.9% during the forecast period 2018-2026. The global feminine hygiene products market, forecasted to be worth US$ 38,706.7 Mn by 2026 end, and is expected to increase at a CAGR of 6.9% throughout forecast period.
The report has categorically been divided into three sections namely by product type, distribution channel, and region. On the basis of product type, the global feminine hygiene market has been segmented into sanitary napkins/pads, tampons, panty liners, menstrual cup, and feminine hygiene wash. On the basis of distribution channel, the global feminine hygiene market has been segmented into supermarket, convenience stores, department stores, retail pharmacies, and online purchase.
In terms of revenue, others product type segment-consisting of sanitary napkins/pads is projected to remain dominant. Among all distribution channel retail pharmacies segment is the most dominant segment for feminine hygiene products market which is then followed by supermarket segment. Online purchase segment is projected lucrative growth forecast period with CAGR of 8.0%. Europe is the contributing third largest revenue share in the feminine hygiene products market and expected to grow at decent CAGR of 7.4% over the forecast period.
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On the basis of region, the market has been segmented into North America, Latin America, Europe, Asia Pacific, China and Middle East and Africa. North America is the fourth largest market, and is expected to increase at over 5.1% CAGR during the forecast period. Asia-Pacific is the dominating market place for feminine hygiene products Market and projected to grow with CAGR of 7.6% to reach US$ 11552.8Mn by 2026.
Increasing awareness and high adoption of feminine hygiene products in developing countries are expected to drive demand for feminine hygiene products during the forecast period. Factors such as easy availability and affordable prices of such products are expected to drive revenue growth of the global feminine hygiene market during the forecast period. The global feminine hygiene market is fragmented in nature, with prevalence of oligopolistic competition among renowned brands. Established players are focused on manufacturing innovative feminine hygiene products in developed and developing countries to increase revenue generation.
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Market participants covered in the report include Kimberley – Clark Corporation, Procter & Gamble, Unicharm Corporation, Svenska Cellulosa Aktiebolaget SCA, Johnson & Johnson, Lil-lets UK Limited, Sanofi, Ontex, Egdewell Personal Care, and Diva Cup. These companies are primarily focused on enhancing their product portfolio through research and development and introducing new cost-effective products, in order to strengthen its position in the global market.