The cosmetic pen and pencil market refers to the beauty care products consisting of eyebrow pencil, eyebrow pen, eyebrow liner and other products. Initially in 1960s the cosmetic packaging was mainly in glass bottles and jars. The number of the working women was on the rise which significantly boosted the sales of color cosmetics. The 1970s saw the shift of packaging from the glass based packaging to the plastic containers and cardboard boxes.
The wood segment in the APAC region to record a promising CAGR of 8.2% during the prediction period. Sharpenable wooden pencil segment was valued at over US$ 260 Mn in 2017 and is projected to expand at a CAGR of 7.6% during 2017 – 2025. The Cosmetic Pencil & Pen Packaging market research report provides a comprehensive study on production capacity, consumption, import and export for all major regions across the globe. The report covers an in depth description, competitive scenario, wide product portfolio of key vendors and business strategy adopted by competitors along with their SWOT analysis. To report various factors impacting the Cosmetic Pencil & Pen Packaging the research study further incorporates Porter’s five forces model for the Cosmetic Pencil & Pen Packaging market. The study encompasses a market attractiveness analysis, wherein each segment is benchmarked based on its market size, growth rate, and general attractiveness.
key focus is on design-level innovations to enhance consumer appeal. Packaging plays a key role in branding of cosmetic pencil & pen packaging products as it gives these products a high-end look, which helps in attracting new customers and retaining existing ones. Global Cosmetic Packaging also helps in brand differentiation. Thus, cosmetic pencil & pen packaging companies are mainly focusing on creating attractive, portable and effective cosmetic pencil & pen packaging solutions that offer multifunctional properties.
The worldwide market for Cosmetic Pencil & Pen Packaging is expected to grow at a CAGR of roughly xx% over the next five years, will reach xx million US$ in 2023, from xx million US$ in 2017, according to a new GIR (Global Info Research) study.
Some prominent players in this market are Intercos S.p.A, Swallowfield PLC, A.W. Faber-Castell Cosmetics GmbH, Schwan-STABILO Cosmetic GmbH & Co. KG, AlkosCosmetiques SAS, Oxygen Development LLC, JOVI S.A, Confalonieri Matite S.R.L, Columbia Cosmetics Manufacturing Inc., Quadpack Spain SL, Ningbo Beautiful Daily Cosmetic Packaging Co., Ltd., Eugeng International Trade Co., Ltd and The Packaging Company.